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Clonable subscriptions with translation are based on the number of characters of the website or webshop that needs to be cloned. Depending on the number of characters on your original website / webshop a subscription with matching monthly price is chosen. A webshop with many products will logically need more characters and therefore a larger subscription than an informative website with few pages. But what exactly do we mean with characters? What is and isn't included, and how do we determine which subscription is right for you?

What are characters?

By characters we mean all the content of a website that needs to be translated, or content that is different on a clone than on the normal site. This obviously includes text, both text on the page itself and the text in meta titles and meta descriptions. If you use very long meta descriptions for each page, for example, the characters can quickly add up and you will incur more costs. We therefore do not recommend this. In addition, some images can also be translated, but only if they are embedded in the text. Therefore, always try to add the images on your website outside the text. In principle, the easiest thing to remember is that if something is part of a paragraph or sentence, the entire HTML is counted. For stand-alone parts, only the text is counted.

How do I know how many characters I need?

We usually advise web shops to choose for at least a medium subscription with 2,000,000 characters. This is because products and therefore product descriptions will probably often be added. In that case you will need the amount of characters for a medium subscription. If you have a small website, a small subscription of 100,000 characters will suffice. Not sure how many pages you have? If you type site:your website in the search bar on the Internet, it will show you how many pages your site has.


You can then check approximately how many characters you have on your site. For example, a product page will contain around 500 characters, but for a blog article this will soon be a lot more. If you still have doubts about which subscription you should take or if you find it difficult to estimate how many characters you need, feel free to contact us.

What if I haven't chosen enough characters?

You may have chosen a certain package, but still don't have enough characters to translate your website. You can always see in the Clonable backend how many characters have been translated and how many you have left. To do this, go to Clone settings --> Usage and billing. If you are almost at the end of your limit, you can purchase additional characters in the right-hand menu, either once or monthly. More information about buying extra characters can be found here.


When you have a monthly problem with too few or too many characters it might be wise to change to another subscription. If you are not sure whether you want to switch, please contact us with us.